OLD STYLES
- Formal Balance
In formal balance design the page
is vertically divided in half. Each
element to be placed on one side of
the vertical center line is duplicated by the
same treatment of elements at the same point on the opposite side. In this type
of design, there are two lead stories; both
are usually of equal
importance. Formal balance design forces the
news into a formula and does not
distinctly tell the relationships, values and relative
worth of the news. It also creates an artificial look, with the makeup
being the dominant factor on the page. It is considered
“visually boring” by modern editors. Most editors still using formal balance
vary its use often enough to escape the deadening effect of sameness.
- Quadrant
In quadrant design the page is divided into four quarters,
and a dominant, eye-stopping element (picture or headline) is placed in each
quarter so that diagonal quarters balance each other. The diagonal
line, then, is the type of line used In this type of design, the lead story is
placed in the upper left-hand corner or the upper right-hand corner
depending on which is being used as the final point of the page. Quadrant design
formalizes quarter-page balance and is useful for giving equal
display to equally important stories.
- Circus makeup
In circus (or razzle-dazzle) design the page is made up by
placing elements on the page so all elements scream for the reader’s
immediate attention. Therefore, there is no focus of interest on the
page. The circle is the type of line
used in the circus design. In this type of design, the
lead story is placed in the upper left-hand corner or the
upper right-hand corner depending on which you are using as the
final point of the page. Circus design is characterized
by immense type, large art masses arrayed
in unorthodox shapes and positions, use of colored ink
for headlines, use of white space, movement of the nameplate to a minor spot on
the page, use of widely varying headline typefaces with emphasis on
the boldest weights, and preference for multicolumn
displays.
NEW ERA
STYLES
While not really offering a
new concept in newspaper style, the
following design concepts represent a break from the pure
traditional patterns:
l. Functional - In functional design, the page is made up according to no set
pattern. It is based on presenting the day’s news in the way that will be most
appealing and convenient to the reader. The vertical line, diagonal line,
circular or horizontal line could be the type of
line used in functional design. In this type of makeup,
the lead story is placed in the upper left-hand corner.
Functional design always lets the news dictate the layout
and is characterized by very few banner headlines.
It often has stories that run over the nameplate and uses
short and floating nameplates. kickers, down-style
headlines and several pictures. Functional design
uses no decks on headlines and avoids jumps.
2. Horizontal – ( page in layers ) in horizontal the page is made up by placing
elements on the page so the majority of the elements present a
horizontal display. In this type of make up,
the lead story is placed in the upper left-hand corner or the
upper right-hand corner depending on which one
you use as the final point of the page. Horizontal design provides strong
horizontal units with a few vertical displays for
contrast. It is characterized by large multicolumn headlines, large
horizontal pictures, white space and odd-column
measures. This format came about as a result of readability
studies which indicate that readers estimate their reading time of horizontal
copy blocks to be about half that of vertical blocks.
3.Modular Design
In modular design pleasing blocks (modules) of vertical and
horizontal rectangles are combined. Irregular story
shapes are avoided to maintain this modular look. An earmark of a classic
modular format is a strong vertical chimney (a
panel running at least half the depth of the page) on the left or right
side of the page. This chimney may contain news. In total/single theme design,
strong emphasis is placed on a single, important story or
issue. Both emphasize simplicity with strong visual impact. The total
page design may contain a large photograph (or line art)
covering the entire area, a single story and photograph,
or a billboard (dominant photograph with page reefers
to major stories)
4.
Grid
Design
The grid design consists of a page of modules
of varying sizes with the grid lines formed by the spaces between
columns and the spaces separating stories. A grid
design is a pattern of intersecting lines, forming rectangles of
various shapes and sizes. The objective of this concept
is to take advantage of contemporary artistic principles to give a
page the new look found
in today’s magazines. Lacking the flexibility of other
patterns, the grid design cannot be combined with other make
ups but must stand alone as a single unit. Its
intersecting lines are highly structured and carefully placed to divide
a newspaper page into clean-cut, simple-appearing modules whose
total effect is contemporary. Stories are squared off and
designed into vertical or horizontal shapes with the division
of space on the page always arranged in unequal
portions. The page might be divided
(from left to right) into two and four columns or one
and five columns, but never three and three.
Some important points -
- Always remember your style sheet of news paper in your mind.
- Headline point size of lead story is larger than other stories. Never use any headline point size larger than Lead story.
- Don’t use a DC news and DC together. ( L to R or UP DN) If you have to do so please use light and bold or italic headlines. You may use box of DC news.
- At the same time no SC with SC used in page.
- Never use double-Decker headline in TC news, but it can be used in lead story
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