BROCHURE DESIGN (UNIT-3)

Brochure design 

Brochure design is a powerful offline marketing tool that can give a huge fillip to a marketing campaign if it can be employed properly. As it represents the brand image of an organization, you need to make it look as impressive as possible.

 Brochure design is a key component to the marketing of many businesses large and small. A well-designed brochure can present a positive image of the business while providing helpful information about the products or services offered.

First impression of company

Brochure acts as a first impression of your company for many. You need to make sure that it’s giving off the right message and reflecting the positive, forward-thinking brand image that you wish to promote. Feast your eyes on the superbly designed and printed brochures below. They’ll act as a source of inspiration for all your future printing endeavors.

Professional, innovative and catchy brochures always get a business noticed. To leave a lasting and notable impression, we all keep on bringing advancements to our marketing strategies. Just like business cards, brochures and booklets are a standard tool for promotion and advertising. 

Brochure should have a clean structure and should not include a wide array of graphic elements just for sake of giving it a different look. The purpose of designing a brochure is to establish a visual combination with the visitors through the use of images, text and symbols. Since it is a compilation of a number of different graphical elements, you need to be a little careful while designing a corporate brochure or professional brochure.

TOOL OF ADVT- Advertisements play an important role in marketing a product or service. The presentation of the advertisement is essential in ensuring that the target market is able to understand its message and eventually motivates them to purchase a product or use a service. Advertising also comes in various shapes and sizes and is often seen in the form of brochures.

Even a five-star hotel may not enjoy that status for long if it fails to convey the quality of its services through marketing mediums, especially hotel brochures. Find out the many ways other hotels have succeeded in stamping their own elegant identities through brochures.

Industrial brochures often put emphasis on the beauty of new technology. The key to selling the products you manufacture is by making your brochures look as marketable as possible.

Bold and Beautiful

- Your marketing brochure is the next best thing to your business card. But, it doesn’t have to be plain and boring to look professional.

- Add a splash of color

- Play with different kinds of type and experiment with folds

- Turn your brochures into eye candies that instantly persuade clients to do exactly what you want.