A Visual is worth thousand words
Visual is a strong source of
mass communication. Mankind has been a
maker of images at least since the cave paintings of some 20,000 years ago. A
visual tells a story just as well as a large amount of descriptive text. A picture is worth thousand words. This phrase
emerged in the USA in the early part of the 20th century. Its introduction is
widely attributed to Frederick R. Barnard, who published a piece commending the
effectiveness of graphics in advertising with the title One look is worth a
thousand words in december’1921.
WHAT IS VISUAL
The visual system in humans
allows individuals to assimilate information from the environment. The act
of seeing starts when the lens of the eye focuses an image of its
surroundings onto a light-sensitive membrane in the back of the eye, called the
retina There were two major ancient Greek schools, providing a primitive
explanation of how vision is carried out in the body.
VISUAL ARTS
The visual arts are art
forms. Such as ceramics, drawing, painting, sculpture, print making, design,
crafts, photography, video, filmmaking and architecture. Many artistic
disciplines (performing arts, conceptual art, textile arts) involve aspects of
the visual arts as well as arts of other types. Also included within the visual
arts are the applied arts such as
industrial design, graphic design, fashion design, interior design and
decorative art.
You can find strong use of visuals in fields like -
You can find strong use of visuals in fields like -
Ceramics
Drawing
Painting
Sculpture
Print making
Design
Crafts
Photography
Video
Filmmaking
Architecture.
DRAWING OF VISUAL
Drawing is a means of making
an image, using any of a wide variety of tools and techniques.
It involves making marks on a
surface by applying pressure from a tool, or moving a tool across a surface
using dry media such as graphite pencils, pen and ink, inked brushes, wax color
pencils, crayons, charcoals, pastels, and markers. Digital tools that simulate
the effects of these are also used. The main techniques used in drawing are:
line drawing, hatching, cross hatching,
random hatching, scribbling, stippling, and blending. An artist who
excels in drawing is referred to as a draftsman or draughtsman.
What is Visual Literacy
The term “Visual Literacy” was first coined in 1969 by John Debes. Visual Literacy refers to a group of vision-competencies a human being can develop by seeing and at the same time having and integrating other sensory experiences. The development of these competencies is fundamental to normal human learning. When developed, they enable a visually literate person to discriminate and interpret the visible actions, objects, symbols, natural or man-made, that he encounters in his environment. Through the creative use of these competencies, he is able to communicate with others. Through the appreciative use of these competencies, he is able to comprehend and enjoy the masterworks of visual communication.
The term “Visual Literacy” was first coined in 1969 by John Debes. Visual Literacy refers to a group of vision-competencies a human being can develop by seeing and at the same time having and integrating other sensory experiences. The development of these competencies is fundamental to normal human learning. When developed, they enable a visually literate person to discriminate and interpret the visible actions, objects, symbols, natural or man-made, that he encounters in his environment. Through the creative use of these competencies, he is able to communicate with others. Through the appreciative use of these competencies, he is able to comprehend and enjoy the masterworks of visual communication.
PHOTOGRAPHY
The word photography comes
from two ancient Greek words: photo, for "light," and graph, for
"drawing." "Drawing with light" is a way of describing photography.
When a photograph is made, light or some other form of radiant energy, such as
X rays, is used to record a picture of an object or scene on a light-sensitive
surface. Early photographs were called sun pictures, because sunlight itself
was used to create the image. With the invention of photography, a realistic
image that would have taken a skilled artist hours or even days to draw could
be recorded in exact detail within a fraction of a second.
Powerful means of
Communication
Today, photography has become
a powerful means of communication and a mode of visual expression that touches
human life in many ways. For example, photography has become popular as a means
of crystallizing memories. Most of the
billions of photographs taken today are snapshots--casual records to document
personal events such as vacations, birthdays, and weddings.
Photographs are used
extensively by newspapers, magazines, books, and television to convey
information and advertise products and services. Practical applications of photography are
found in nearly every human endeavor from astronomy to medical diagnosis to
industrial quality control. Photography extends human vision into the realm of
objects that are invisible because they are too small or too distant, or events
that occur too rapidly for the naked eye to detect. A camera can be used in
locations too dangerous for humans. Photographs can also be objects of art that
explore the human condition and provide aesthetic pleasure. For millions of
people, photography is a satisfying hobby or a rewarding career.
PHOTOGRAPHY IS ART
Today photography is widely
recognized as a fine art. Photographs are displayed in art museums, prized by
collectors, discussed by critics, and studied in art history courses.
In the early days of
photography some people considered the medium something of a poor relation to
the older, established visual arts, such as drawing and painting. The arguments stemmed from the fact that a
camera is a mechanical instrument. Because the mechanical procedure of taking a
picture is automatic, detractors claimed that photography required no
coordination of hand and eye and none of the manual skills essential to drawing
and painting.
The Kodak Era
In the 1880s the American
George Eastman put flexible roll film on
the market, and in 1889 he introduced the first Kodak camera with the slogan,
"You push the button and we do the rest." Thus was launched the era
of mass-market photography. Meanwhile,
gifted photographers were exploring the new medium from a creative standpoint,
attempting to discover its potential and limitations and define photography as
an art form. At first it was only natural that photographers should take their
inspiration from painting. Oscar G. Rejlander and Henry Peach Robinson, for
example, working in England, used various darkroom techniques, tricks, and
manipulations to produce staged photographs that frankly imitated the
sentimental, moralistic paintings of the era.
Photography in Communication
Power of Communication
Since its invention in 1839,
photography's unique powers of visual description have been used to record,
report, and inform. People prefer to see things with their own eyes, but when
this is impossible the camera can often serve the same purpose almost as well.
It is not true that photographs never lie. They can be falsified and
manipulated. Nevertheless, a photograph can carry a strong measure of
authenticity and conviction.
What is Photo Editing?
The most important part of shooting pictures often
involves work after they have been shot! Post processing photo editing has
become the anthem for many professional photographers. Even after shooting good
pictures they need to make them great. This is where photo editing is
applied. Under the canopy of this broad term ‘photo editing’ several
enhancement can be done to make a picture that has already been shot more
valuable and attract. Photo editing is a simple and also a complex process that
is performed in a studio with software like Photoshop or GIMP. The software
supports many features that are useful in photo editing.
In digital photo editing, one can easily do the
following things smartly to make a difference to processed pictures. These are
the simple processes done with the software, virtually by every editor.
1 Noise reduction
2 White Balance
3 Contrast
4 Exposure
5 Lens correction
6 Color adjustments
7 Resizing and cropping
8 Background removal
The complex and advanced techniques
include:
1 Simple to complex clipping path techniques
2 Portrait corrections
3 Drop and reflection shadow
4 Special Effects
5 Adjusting text and visuals
6 Photo stitching
7 Photo masking and layers
8 Manipulation
Enhancement and retouching
Photo editing is a beautiful process that removes
most blemishes and unwanted objects from digital photos. Now that such photos
are used for e-commerce, print media, posters and advertising, making
impressive catalogues it has versatile application across industries. To
achieve the above work, the photo editing professionals have to use the correct
software. There are many kinds of software that have been introduced for
professional editors. Regularly new features are added to make the work better.
Photo editing software
Photo editing software is
an essential part of everyday post processing work. adobe photoshop is
popular photo editing software. Adobe
Photoshop is a raster graphics editor developed and published by Adobe Systems
for Windows and OS X. Photoshop was created in 1988 by Thomas and John Knoll.
Since then, it has become the de facto industry standard in raster graphics
editing, such that the terms "photoshopping" and "photoshop
contest" were born.
For online photo editing you can try -
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