Ad, Advertisment — Printed notice of something for sale
paid for by the advertiser.
AP — Abbreviation for Associated Press, a wire service.
Art — Any photo, map graph or illustration.
Assignment — A story a reporter is detailed to cover.
Balloon — A drawing, usually in a comic strip, which
makes the words of a person in the picture appear to be coming directly from
his mouth.
Banner- A headline in
large letters running across the entire width of the first page.
Beat — A reporter's regular routine for covering news
sources.
Body Copy - The main part of a story.
Bold Face — A heavy or dark type.
Box — Border around a story or photo.
Break — Initial news coverage of an event.
Broadsheet - A "standard" or large-sized
newspaper. The measurements of broadsheet newspapers vary. ( 14 – 22 inches)
Budget — The lineup of news stories scheduled for the
next day's newspaper.
Bullet — A large black dot used at the left edge of a
column to mark each item in a series.
Byline — The name of the writer printed at the top of a
story.
Caps - abbreviation for capital letters.
Caption — A title or explanatory phrase accompanying a
picture. The larger type over a cutline.
Carrier — A person who delivers the newspaper to
subscribers.
Circulation — The total number of copies of the
newspaper distributed in one day.
City Desk — The area of the newsroom where local news
events are covered.
Clip Art — A variety of art provided to newspapers on a
subscription basis, for use in ads.
Clips — articles that have been cut out of the
newspaper, short for clippings.
Classified Advertising — Advertising space usually
purchased in small amounts by the public and published, by categories, in its
own section of the newspaper.
Cold Type — Type that is produced photographically
Color — To add color to an ad to command attention and
influences buying decisions.
Color Key — The negatives for the full color photo are
made positive and put together to check to see if the colors match the original
photo.
Column — The arrangement of horizontal lines of type in
a news story; also, an article appearing regularly written by a particular
writer or "columnist."
Column Inch — Space measurement - one column wide by
one inch deep.
Columnist — A person who writes a regular column giving
a personal opinion.
Compose — To set type or design pages.
Copy — All material for publication, whether written
stories or pictures.
Copy Desk — Area of the newsroom where editing is done.
Copy Editor — The person who corrects or edits copy
written by a reporter and writes headlines.
Copyright — An author's exclusive right of property for
his works.
Correspondent — an out of town reporter.
Cover — To gather information and get facts for a
story.
Credit Line — A line giving the source of a picture or
art.
Crop — To eliminate portions of copy or photos by
reducing the size.
Cut — To shorten newspaper copy; also means a newspaper
photograph.
Cutline — The information below a picture or art, which
describes it; also called a caption.
Dateline — The line at the beginning of a story giving
the place and date of the reported incident.
Deadline — A time at which all copy for an edition must
be submitted.
Dingbat — Any typographical devise used for
ornamentation.
Display Advertising — Large, frequently illustrated
advertisements usually purchased by retail stores, manufacturers, service
companies; advertising other than classified ads.
Dummy - A diagram or layout of a newspaper page,
showing the placement of stories, headlines, pictures and advertisements.
Ear panel - Either
corner at the top of the front page (sometimes used for weather news or to call
attention to a special feature).
Edition — The issue for one press run: home edition,
state edition, final home edition, extra.
Editor — A person who directs the editorial policies;
or a person who decides what news will go in the paper and where it will appear
Editorial — An article expressing the opinion of the
newspaper regarding a certain subject.
Extra — A special edition of the newspaper, printed
between regular editions, containing news too important to hold for the next
regular edition.
Feature — A story in which the interest lies in some
factor other than the news value, usually to entertain.
Filler — Short news or information items used to fill
small spaces in the news columns.
Five W's — Who, what, when, where, why (sometimes
"H" for how); the major questions answered in the lead of a
well-written news story.
Mast head — The newspaper's name on page one.
Folio — The number (s) of the page.
Follow-up — A story that adds more information to a
story already printed.
Font — A complete assortment of type of one size and
face.
Four-color — When a color photo is needed a slide is
separated into the basic colors of red, yellow, blue and black ( CMYK)
Fourth Estate — A traditional name for the press,
referring to it as the "fourth branch" of government; the term
indicates the role and the importance of the free press in a democratic
society.
Gutter — The margin between facing pages where the fold
lies.
Hard News — Factual news stories without opinion.
Headline — An explanatory title over a newspaper
article summarizing the main point for the reader.
Hot Type — old-style type made from molten lead.
Inserts — An advertisement that is printed apart from
the regular press run, usually an independent printer, then
"inserted" among the regular newspaper sections.
Inverted pyramid — A method of writing by placing parts
of the story in descending order of importance.
Jump — To continue a story from one page to another.
Justify — To space out a line of type so that each line
fits flush to the margin.
Kill — To strike out copy or take out type not to be
printed.
Layout (also known as Makeup) — To position editorial,
pictorial and advertising elements on a page to prepare it for the camera and
printing.
Lead — The big story of news paper. Every page has its
own lead story also.
Leading — The amount of space between lines.
Libel- Publication of
material unjustly injurious to someone's reputation.
Logotype (logo) — A design bearing the name or
trademark of a company or business.
Linotype — old style machine used to produce hot type,
one line at a time (no longer in use).
Make-up — To position editorial, pictorial and
advertising elements on a page to prepare it for the camera and printing.
Managing Editor - The editor who directs the daily gathering,
writing and editing of news and the placement of news in the paper; working for
him or her are the city editor, the copy editor, etc.
Market — people the newspaper wants to attract with its
news and advertising.
Morgue — An area in the building where back issues of
the newspaper are kept.
National Advertising — Ads placed by agencies for
clients that feature national or regional information.
Negative — A photographic image in which the values of
the original copy are reversed, so that the dark areas appear light and vice
versa.
Newsprint — The uncoated, machine-finished paper on
which newspapers are printed.
Newsstand — A single copy account that sells the papers
over the counter.
Obituary (Obit) — A biography of a deceased person
printed in the newspaper shortly after the death is announced.
Offset — A printing method in which the plate transfers
the image to be printed onto an intermediate surface called a
"Blanket", which then comes in direct contact with the paper.
Op-ed — A page opposite the editorial page, where
opinions by guest writers are presented.
Pagination — The computerized process by which a
newspaper is laid out, or paged.
Plagiarism — Passing off as one's own the ideas and
words of another.
Plate — An aluminum sheet that the negative is
transferred to so that it can be run on the press.
Play — Emphasis given a story or page.
Press — Machine that prints the newspaper.
Press Run — Total number of copies printed.
Process Colors — Process of red, yellow and blue inks
used separately or mixed.
Proof — A page on which newly set copy is reproduced to
make possible the correction of errors.
Proof reader — One who reads proof pages and marks
errors for corrections.
Publisher — The chief executive and often the owner of
a newspaper.
Put the Paper to Bed — When the paper heads to press
and newsroom has signed off all pages.
Quarter fold — Taking the standard size of the
newspaper and folding into quarters, usually stitched and trimmed. Example: TV
Guide
Rack — A metal stand that we sell papers from. These
are placed in front of businesses, on street corners, etc.
Reels -Where the rolls of paper are mounted while
running on the press.
Register — Marks Cross-hairs generally used to register
one negative to the other for color registering.
Release — Advance information about a story given to
the newspaper by the source of the news.
Reporter — A person who finds out facts about a story
and then writes the story for the newspaper.
Review — An account of an artistic event, which offers
a critical evaluation, the opinion of the writer.
Rewrite — (1) write a story again to improve it; (2)
alter a story that appeared somewhere else; (3) or write a story from facts
called in by a reporter.
Roll-end — What is left of a roll of paper when the
press has completed its run. These are available for free to the public.
R.O.P. Run-of-Paper — Denotes advertising that appears
within the newspaper itself.
Scoop — A story obtained before other newspapers or
other media receive the information.
Single Copy — Sales of newspapers from a newsstand or
rack; Papers sold one at a time.
Source — The supplier of information, such as a person,
book, survey, etc.
Stringer — A part-time reporter or correspondent.
Style sheet — The standard reference source for
reporters and editors on word usage, libel, numbers, titles, capitalization and
commonly used words and phrases.
Syndicate — Association which buys and sells stories,
features, columns, editorials, and other materials for newspaper use.
Syndicated Features: Material such as comics, advice
columns, etc., supplied nationally to newspapers by news syndicates.
Tabloid — Taking the standard size of the newspaper and
folding into half, usually stitched or stapled and trimmed.
Typo — Short for "typographical error," a
mistake made during the production of a story.
Web Press — Machine used to print the newspaper. Paper
is woven through the press to facilitate printing.
Wire Services — News gathering agencies such as AP and
PTI/UNI that gather and distribute news to subscribing newspapers.
SC – single column
DC- Double column
TC- Three column
Closing line - A line in bottom of news paper for closing.
Rule – a line between columns and advt.
Anchor – story published in bottom of news paper.
DTP – Desk top publishing
PTS – Print technology system
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